Project Objective: The aim of this project was to design promotional flyers and testing documents for a Human Resources company. The goal was to create visually friendly and engaging designs that reflect the company's branding while maintaining a polished, corporate appeal. The promotional materials needed to be approachable for a diverse audience, while the testing documents required a professional and clean presentation that aligns with the company's brand identity.
Project Results: I developed eye-catching promotional flyers targeting a wide age range of 18-60. I centered the design around a pill motif as a core visual element, symbolizing clarity and support. To make the flyers stand out, I utilized a variety of bright, attention-grabbing color schemes paired with bold, modern typefaces, enhancing readability and visual impact.
Additionally, I designed multiple-choice testing documents that convey the company’s strong branding. I focused on clear and clean typography to ensure the documents were easy to read and professional. Consistent brand colors and elements were incorporated throughout the layout to maintain a cohesive look. The result is a set of visually appealing promotional and testing materials that effectively highlight the company’s brand while balancing approachability and corporate professionalism.
